I have to share my love of a new feature of AdWords. Their display ad builder allows you to create banner ads with just a few clicks. This is great for testing out new placements without having to have a creative team build out many different sizes (or if you have no creative team or they are slow). Ad Builder lets you choose colors, text, and pull together other image assets you might already have (e.g. a logo). All in all it’s a fast and inexpensive way to dip your toes into display advertising water.