The block on nutritional supplements was lifted on Google’s shopping engine. Nutritional supplements were not showing in Google shopping results since about mid-August, when they also were transitioning from free to paid listings. I’ve confirmed that my own feed is appearing.
This is well known, so it should come as no surprise. It didn’t REALLY surprise me.
We tested a pop-up form to collect new e-mail newsletter subscribers for our e-commerce site. The one on the right out performed the one on the left. No brainer. What was a surprise, to me anyway, was HOW MUCH the one on the right out performed the other.
Without getting into too many specifics… Compared to the same page without a popup, the one on the left ended up hurting the page’s conversion rate by a very noticeable amount. The one on the right ended up lifting conversion by an even greater margin. The swing was tremendous. Almost 4 times as many people filled out the form on the right (and sales from the simplified popup increased at a significant rate too).
This highlights how usability and the perception of the form can greatly influence performance. With a quick first glance, the form on the left looks overwhelming even though only the e-mail address is required (albeit 2x). The form on the right, easy peasy. And yes, we have ensured the e-mail addresses entered are valid (very high delivery rate).
End result of test. Form on left, disaster. Form on right, big success.